Privacy Policy
LAST UPDATED: JANUARY 2025
Wessex Flower Company ("we," "our," or "us") is committed to protecting the privacy of our customers and visitors to our website. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect and process the following types of personal information:
Personal Details: Name, address, email address, phone number.
Payment Information: Payment details required to process orders (processed securely by third-party payment providers).
Order Information: Details about your purchases and transaction history.
Technical Data: IP address, browser type, device details, and usage data when interacting with our website.
Communication Data: Records of customer service interactions and marketing preferences.
2. How We Use Your Information
We use your personal data for the following purposes:
To process and fulfil orders, including payments and deliveries.
To provide customer service and respond to enquiries.
To send order confirmations, updates, and marketing communications (where consent has been given).
To improve our website, services, and user experience.
To comply with legal and regulatory obligations.
3. Legal Basis for Processing
We process personal data under the following lawful bases:
Contractual Necessity: To fulfil our obligations in processing and delivering orders.
Legitimate Interests: To enhance our services, prevent fraud, and conduct analytics.
Consent: When required for marketing communications.
Legal Obligation: To comply with applicable laws and regulations.
4. Sharing Your Information
We do not sell or rent your personal data. However, we may share information with:
Service Providers: Delivery companies, payment processors, and IT service providers to facilitate business operations.
Legal Authorities: Where required by law or to protect our rights.
5. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal obligations.
6. Your Rights
Under UK data protection laws, you have the right to:
Access, rectify, or erase your personal data.
Restrict or object to processing.
Withdraw consent for marketing at any time.
Request data portability.
Lodge a complaint with the Information Commissioner's Office (ICO) if you believe we are not handling your data lawfully.
7. Security Measures
We take reasonable measures to protect your personal data from unauthorised access, alteration, or disclosure. However, no system is entirely secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external websites.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact Us
For questions or to exercise your data rights, contact us at:
Wessex Flower Company
Hare Cottage, Erin Street, Hungerford, Berkshire, RG17 7AL
alicia@wessexflowercompany.co.uk
By using our website, you acknowledge that you have read, understood, and agree to this Privacy Policy.